Product-related keyword queries are true money makers for ecommerce stores. People who search for specific brands, makes, and models are often times prepared to make a purchase.
As a result, product pages are the bread and butter for ecommerce SEO. These pages should be of primary focus for SEO and user experience. Hopefully by now you know the basics of ecommerce SEO (e.g. keyword optimize page titles, meta data, and page copy.)
So in this post, I will share with you three unique applications for product page optimization to help you make the most out of your money pages.
Keyword Optimize Images Before Uploading Them
One of the most powerful SEO secrets (that’s very under-utilized) is to optimize images before actually uploading them to a webpage. This process is fairly simple to do and allows you to get your images to pop up early on in Google Image search.
While viewing the folder that contains the images, right click the image file and select “Properties” near the bottom.
Under the image properties menu, you can change the name of the file, along with certain details. Here you’ll want to include your keyword targets in these fields (starting with the image file name.)
For example, let’s say we’re optimizing a product page for the “GoPro Hero 3” camera. In the image properties, we will keyword optimize the follow fields:
And you might as well give your image a 5-star rating while you’re at it. This is one form of SEO that you can keyword-stuff without worrying about being Panda-penalized for “over-optimization.”
Always Write Unique Product Descriptions
Many ecommerce marketers make the mistake of using generic, manufacturer-written product descriptions for their pages. Although it’s “ok” to do this from a legal standpoint, it’s bad news for ecommerce SEO.
The fact is, the same product description is most likely found on several other websites (many of which are probably competitors.) This issue of duplicate content will severely diminish the SEO value of your product pages.
It’s very important to have unique, keyword-rich product descriptions on your pages. Either hire a copywriter or take the time to do this yourself. It’s an essential aspect to your ecommerce SEO efforts that must not be overlooked.
Integrate Touch Points to Promote Conversions
Getting traffic to your ecommerce site is only half the battle. The other half is converting visitors into paying customers.
This requires integrating the proper conversion touch points – a practice known as “CRO” or “Conversion Rate Optimization.” This takes your ecommerce SEO practice one step further by respecting the level of usability and interaction your site offers.
A well-designed, user-friendly ecommerce site is an absolute must. Below are a few additional elements that can promote greater sales from your product pages:
- Calls-to-Action – or “CTA’s” are essential for product pages. These include graphics and buttons that say “Buy Now” or “Add to Cart,” but can also include short-forms that say “Sign-up for our Newsletter” or “Get deals via email.” Get creative and test out different CTA’s.
- Reviews – Customer reviews are one of the best ways to promote credibility and trust in your online brand. People will find your store far more legit when other individuals have noted their positive experience.
- Rich Media – a product profile video is an exceptional tool for CRO. Not only can videos engage your visitors and educate them about a certain product, but videos can be optimized to empower your overall ecommerce SEO strategy.
Featured image by 200 Degrees from Pixabay.